What do Lego, Bajaj Irons, and Axe have in common?

20 04 2009

Three completely different companies, different target markets, different…well….everything! Except the fact that they share great ads. Some are old, and some are new, but when you look at them you can’t help but say “Wow! That’s a great ad!” In a world where anything print is suffering, some ads do stand out. Advertisers have to be creative. If they aren’t, then they become lost in the pile of clutter that online communities see every day.

LEGO. We all used to play with it. Building towers, bridges, trying to find the same colors that fit into whatever it is you’re building. It’s a sort of nostalgic toy that makes us feel like kids again. These ads definitely make me want to build something.

LEGO 1LEGO 2LEGO 3LEGO

How do you advertise an iron? If there’s anyway way to show the power of an iron, here’s how. Whoever thought of this, well done. Very creative.

bajaj31bajaj22bajaj11

The Axe effect has been an extremely successful campaign. Simple and creative advertising has lead to their success and has made them a brand to be reckoned with. These two ads are a great addition to their campaign.

axeffect_21axeffect1





Dave Matthews Band- Funny the way it is

15 04 2009

I am a HUGE Dave Matthews Band fan. there is a lot of anticipation surrounding the new album considering the saxaphone (and other wind instruments) player, Leroi Moore, passed away short while ago. It’s pretty obvious that from the album cover, drawn by Dave Matthews himself, that this new record entitled “Big Whiskey And The Groogrux King” is a dedication to the life of the DMB original band member.

Judging from the first single, Funny the way it is, the band has achieved a new level in their career. If you were to put amazing lyrics, a fantastic tune, phonomenal harmonics, and a beat that everybody can dance to all in a blender…this song would be the result.

Enjoy the tune. I know I will.





Best New Ads

1 04 2009

After spending countless hours browsing the web with no actual purpose, other than the fact that I was just looking for something interesting, I found 3 ads that I really enjoyed. Ads like this should have a humorous context with the message clearly defined.

The first is about Orange Wednesdays, a promotion to get people into the Orange movie theater on Wednesdays in the United Kingdom. The Wicked Witch of the West is the star here, and I love the subtle references to the Wizard of Oz. Watch the Wicked witch of the West below:

The second involves NBA superstar Kobe Bryant. He acts an insurance spokesperson for ankle insurance. He claims that ordinary shoes will make your ankles blow up, and the only solution is the new Zoom Kobe IV shoes. Great ad. This is Nike’s campaign called “Not My Broken Ankles”. Watch the video below and check out the website here.

The final ad is similar to the second one because it also involves a basketball superstar. This time it’s Lebron James. Nicole Scherzinger, the lead singer from the Pussycat Dolls, is Lebron’s makeshift girlfriend who gets seduced by him, his afro and his new shoes.  Watch the video below: