The Online World and You

What do Lego, Bajaj Irons, and Axe have in common?

Food Guy Montreal — Mon, 20 Apr 2009 07:03:35 +0000

Three completely different companies, different target markets, different…well….everything! Except the fact that they share great ads. Some are old, and some are new, but when you look at them you can’t help but say “Wow! That’s a great ad!” In a world where anything print is suffering, some ads do stand out. Advertisers have to be creative. If they aren’t, then they become lost in the pile of clutter that online communities see every day.

LEGO. We all used to play with it. Building towers, bridges, trying to find the same colors that fit into whatever it is you’re building. It’s a sort of nostalgic toy that makes us feel like kids again. These ads definitely make me want to build something.

How do you advertise an iron? If there’s anyway way to show the power of an iron, here’s how. Whoever thought of this, well done. Very creative.

The Axe effect has been an extremely successful campaign. Simple and creative advertising has lead to their success and has made them a brand to be reckoned with. These two ads are a great addition to their campaign.

Posted in Advertising/Marketing Tagged: axe, bajaj, bridges, building, color, companies, creative, effect, iron, kids, lego, target market, tower

Dave Matthews Band- Funny the way it is

Food Guy Montreal — Wed, 15 Apr 2009 19:55:28 +0000

I am a HUGE Dave Matthews Band fan. there is a lot of anticipation surrounding the new album considering the saxaphone (and other wind instruments) player, Leroi Moore, passed away short while ago. It’s pretty obvious that from the album cover, drawn by Dave Matthews himself, that this new record entitled “Big Whiskey And The Groogrux King” is a dedication to the life of the DMB original band member.

Judging from the first single, Funny the way it is, the band has achieved a new level in their career. If you were to put amazing lyrics, a fantastic tune, phonomenal harmonics, and a beat that everybody can dance to all in a blender…this song would be the result.

Enjoy the tune. I know I will.

Posted in Music Tagged: big whiskey and the groogrux king, dave matthews band, funny the way it is, leroi moore

Best New Ads

Food Guy Montreal — Wed, 01 Apr 2009 07:02:18 +0000

After spending countless hours browsing the web with no actual purpose, other than the fact that I was just looking for something interesting, I found 3 ads that I really enjoyed. Ads like this should have a humorous context with the message clearly defined.

The first is about Orange Wednesdays, a promotion to get people into the Orange movie theater on Wednesdays in the United Kingdom. The Wicked Witch of the West is the star here, and I love the subtle references to the Wizard of Oz. Watch the Wicked witch of the West below:

The second involves NBA superstar Kobe Bryant. He acts an insurance spokesperson for ankle insurance. He claims that ordinary shoes will make your ankles blow up, and the only solution is the new Zoom Kobe IV shoes. Great ad. This is Nike’s campaign called “Not My Broken Ankles”. Watch the video below and check out the website here.

The final ad is similar to the second one because it also involves a basketball superstar. This time it’s Lebron James. Nicole Scherzinger, the lead singer from the Pussycat Dolls, is Lebron’s makeshift girlfriend who gets seduced by him, his afro and his new shoes. Watch the video below:

Posted in Advertising/Marketing Tagged: ankles, broken, Kobe Bryant, Lebron James, NBA, Nicole Scherzinger, Nike, Orange, Pussycat Dolls, shoes, Wicked Witch, Wizard of Oz

KFC Wants to Fix Potholes

Food Guy Montreal — Mon, 30 Mar 2009 07:22:59 +0000

Many cities around the world have some very tight budgets when it comes to road repairs. One of the bigger problems facing cities roads are of course, potholes. When you think of potholes, the last element to pop in your head would probably, and hopefully be, fast food. Kentucky Fried Chicken sent a letter to mayors of certain cities in the US with the intention of fixing pothole problems. Fixing potholes in a city is a multi-million dollar project. Some of the roads have so many potholes, that filling them will not solve the issue; the roads have to ripped apart, and rebuilt from scratch.

So why does KFC want to fix potholes? The catch: KFC wants to print their logo on the potholes saying “Refreshed by KFC”. This strategy is supposed to coincide with their “Fresh Tastes Best” campaign. At first, this may seems like a good idea, or bad idea. Black and White. As a discussion about this story progresses, some shades of grey start to appear. What material are they going to use? What happens when the paint starts to fade away? How large will the logos be? How long will the campaign last? These are some of the very common questions that are in the process of being answered right now.

Chicago is one of the cities that have been contacted in effort to move this campaign forward. As expected, the people are split. some think that this is form of “selling out” to corporate sponsors and can open up a can of worms in the future. Others believe that this a great opportunity for the city considering the tough economic times. Brian Steele, the spokesperson for Chicago’s Department of Transportation said in a statement “we don’t allow any type of printing or advertising placed on a city street or sidewalk”.

This is one of the many efforts from major companies in order to improve their social image. So where does this leave us? Will other major companies follow this? For now, who knows.

Follow the story here.

Posted in Advertising/Marketing Tagged: budget, Chicago, city, construction, corporate, fast food, fresh, Kentucky Fried Chicken, KFC, pothole, refresh, repair, road, sell out, sidewalk, sponsor, street

The Future is at the tip of your fingers…literally

Food Guy Montreal — Sat, 28 Mar 2009 06:52:41 +0000

When we all think of where the tech industry is headed, some may say “I don’t know”, and others may respond with an example. Well here is one for you. Its called the Sixth Sense (no, it has nothing to do with the movie). Still in its early stages, this product has a small camera with a projector. It works by the camera following colored finger caps, similar to a thimble, and an image is projected on any surface based on the movement or placement of the user’s fingers. Take a picture, phone a friend, do whatever you want with this necklace-like device. Just wait for the standing O at the end.
Click the link below and prepare to be AMAZED!

The Sixth Sense

Posted in Technology Tagged: camera, cap, finger, future, necklace, projector, sense, sixth, surface, Technology, ted, thimble, touch